Merchant to Merchant: A Retail Podcast by Something Digital

"Your Vibe Attracts Your Tribe" - LIVE at Bollman Hats, Santa Monica

Episode Summary

Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand. Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA. Listen now!

Episode Notes

EPISODE SUMMARY

Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA.

EPISODE NOTES

What does it mean to have "purity" in your brand? For Christy Dawn it means reusing only deadstock fabric and employing local craftspeople at a fair wage. For Fitz Frames it means solving problems with vertical integration and staying true to a founding mission. For ALO Yoga it means creating community and using yogis and actual practitioners in its in-home and online digital experiences.

Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA

Guests

GABRIEL SCHLUMBERGER, CEO @ Fitz Frames

VICTORIA AINSWORTH, Growth Consultant

NICK JAQUAY, IT Operations Manager @ ALO Yoga